AI: Native vector file type for Adobe Illustrator. With an AI file, graphics, drawings, and images can be scaled infinitely with no impact on resolution.
JPG: Image with a white background.
PNG: Image with a transparent background. Typically used for websites.
Vector file: Type of digital image that uses mathematical formulas to define lines, curves, and shapes rather than pixels. Common file types include .eps, .ai, and .svg.
Print
Banner: Large, digitally printed piece of material, often made of vinyl, used for advertising and marketing purposes.
Bleed: Ensures a seamless edge in your design. In printing, “bleed” refers to an area of color, graphics, or images that extends beyond the trim line of the finished print. This means the printed content goes over the edge of the paper and will be cut off when the piece is trimmed to its final size.
Booklets: A multi-page document bound together (this format can come in various sizes and is commonly used for conferences).
Brochure: Folded, printed marketing tool, typically a single sheet of paper (8.5" x 11"). Brochures can be designed in various formats, including bifold (folded in half) and trifold (folded in thirds).
Content: Text for a project.
Flyer: A letter sized document (8.5" x 11").
Poster: A visual piece that is light on content (11" x 17" or 12" x 18").
Handbill: Also known as a quarter sheet (4.25" x 5.5"). This size is commonly used for events, promotions, and advertising due to its affordability and ease of distribution.
Postcard: A document that can be mailed (4" x 6" or 5" x 7").
Rack card: A single or double-sided document (4" x 9").
Template: An internal pre-designed file that serves as a blueprint for our designer to create new documents quickly and efficiently. This can be used for recurring events when the design doesn’t change, but new content is added.
Digital
Digital screen: Image created for the screens in the College’s three buildings: Aderhold Hall, Ramsey Student Center, and River’s Crossing (1920 x 1080).
Graphic: A digital image.
Logo: Wordmark (graphic created only from letters), an emblem (graphic created with no words), or a combination of both. Only logos created by UGA’s Division of Marketing and Communications from the visual identity system are considered official. Never create alternate graphics to identify the University or its units.
Promotional graphic: Image created for special events or longer-term programs or initiatives. This should not be confused with a “logo” and should not be used as such. Promotional graphics cannot include the name of the organization.
Photography
High-resolution image: Pictures or photos where the media has higher concentrations of pixels or dots, resulting in better quality and clarity of image. Generally, images with more pixel information have a large file size.
Stock photo: Pre-existing photo that is licensed for use in various media projects.